3 Key Components of a Successful SEO Strategy
Last week we talked about why your business needs SEO. This week, let’s take a closer look at what makes up a successful SEO strategy. By learning more about these components, you can gain a better understanding of exactly how SEO gets results. Though often thought of as behind-the-scenes algorithm manipulation, search engine optimization actually isn’t that complicated. As long as your strategy includes these three components, you are on the right track.
Components of Successful SEO
On-site optimization encompasses your website’s layout, content and structure. Google and other search engines use bots to crawl your site and learn what it’s about. The information it finds on your website helps determine how your site is ranked.
On-page SEO includes several things, such as:
- Page titles
- Meta descriptions
- Site navigation
- Internal links
- URL structure
- Site performance and speed
Once you’ve gone through your entire website and optimized it, you still aren’t finished. A successful SEO strategy requires a strong content strategy. For many businesses, this means setting up a blog where you share new content on a consistent basis.
Content increases the number of pages on your website and lets search engines know that your website is up-to-date. Your content strategy will only help your SEO strategy, though, if you produce high-quality content that is relevant to your business and provides real value for site visitors.
Off-Site Authority Building
Google determines the authority of a website primarily based on links pointing to your website from other authoritative websites. The more inbound links you have from trusted external sources, the more perceived authority your site will have.
Unfortunately, gaining links from low-quality and spammy sites could actually hurt your SEO efforts. As a result, many manual link building strategies end up doing more harm than good. Instead, it’s best to focus on producing high-quality content that other websites naturally want to link to and share.
The three components listed above provide the foundation for any successful SEO strategy. To learn more about SEO services and how they can benefit your business, contact us today!