5 Reasons Why Your Business Needs SEO
The Internet has changed the face of business forever. Consumers have instant access to everything they could ever possibly need. From the latest products to the services we need to keep our homes running like they should, nothing is more than mouse click away.
Online search engines are the link between the products and services we need and the companies that provide them. Investing in search engine optimization, or SEO, helps ensure that your business will be discovered by users of major search engines like Google and Bing.
To put it simply, if you want your business to be visible online, you have to optimize your website.
Still not convinced? Here are five reasons why your business needs SEO.
5 Amazing Reasons Why Your Business Needs SEO
1. People Search for Products and Services Online.
Think people aren’t searching for the types of products or services you provide online? Think again! 93% of consumers who are searching for products and services start by using a search engine. If your business isn’t online, that huge group of people has no chance of finding you. If you are online but don’t take steps to boost your rankings on search engine results pages (SERPs), all the search traffic will go to your competitors.
2. SEO Is Affordable.
SEO is one of the most affordable online marketing tools, and it offers incredible return on investment. It is highly customizable, and strategies can be developed based on the business owner’s budget. SEO isn’t a “one-size-fits-all” solution, but rather a collection of techniques that can be used and modified to meet the unique needs and budget of virtually any company.
3. SEO Generates High Conversion Rates.
Because SEO is a highly-targeted process, it generates traffic with high conversion rates. SEO professionals assess what people are searching for and develop strategies to meet their needs. This means that, rather than simply driving traffic to your website, they drive qualified traffic to your site that is more likely to convert.
4. Most People Choose Organic Search Results.
According to some studies, up to 80% of search engine users skip the paid advertisements and only click on organic search results. Paid ads put you at the top of the page, but many consumers simply don’t trust them. Investing in SEO means achieving a higher ranking on SERPs naturally and helps build your business’ credibility.
5. SEO Is Constantly Evolving.
One of the best things about SEO is that is constantly evolving just as markets evolve. While many general techniques and methodologies may not change, search engines are constantly becoming more intelligent and assigning new criteria when determining website rankings. Tastes and preferences are always subject to change because the market is made up of humans. SEO accounts for this and evolves alongside the ever-changing nature of the Internet’s human users.
If you don’t currently have an SEO strategy, your business is likely missing out on a lot of traffic. Contact us today to learn how we can help your business grow using proven SEO techniques. Be sure to check back in the following weeks to learn more about the components of a successful SEO strategy and discover why “content is king.”